Those who regularly read my posts know I’m not a chef, or even a cook ;). I don’t think it’s really the cooking I don’t enjoy. I hate figuring out what meal to make, going to the grocery store, buying ingredients for a recipe when I’m unlikely to use the rest of it, planning meals so it’s all done at the same time, measuring etc. So when I was given the opportunity to try Blue Apron, I was ecstatic! Blue Apron is a Ready to Prepare Gourmet Meal Subscription. They offer a vegetarian plan and a meat plan which sends you 1 recipe each in beef, chicken and fish/seafood.
So what exactly is Blue Apron?
Blue Apron is a new concept in grocery delivery, built around incredible cooking experiences. They offer a once-a-week subscription service where they deliver all the fresh ingredients you need to make 3 meals, in exactly the right proportions. They’ve designed their service to teach you fun new recipes, save prep time and also reduce unnecessary waste. By letting them shop for you, they can bring you fresher and higher-quality food than you can get on your own in the supermarket, and for better prices!
Here’s how their subscription service works:
- Select the type of plan you want and the number of people
- Delivery is free, and they deliver the same day each week
- There’s no commitment: you can cancel anytime before the weekly cutoff
- Stick with them long enough and you’ll get additional free goodies in the mail!
Why is it called Blue Apron?
In France, it is an age-old tradition for young chefs to wear a Blue Apron while they master the art of cooking. In America, master chefs such as Julia Child and Thomas Keller have adopted the Blue Apron to symbolize the importance of lifelong learning. They named their company Blue Apron to remind us that amateur and expert chefs alike can always learn something new.
This review will be my initial unboxing. I’ll then do a separate taste test review for each of the three meals they sent. Here’s the box they sent. I placed the 22 ounce candle next to the box so you can see how large this box is. It was also quite heavy – yeah a lot of great stuff inside!
And here’s a peak inside – everything was packed well in ice packs and insulated padding to keep perishables fresh. The only thing I didn’t like is the ingredients for each recipe weren’t packed separately. It’d be nice to have a bag inside the box with the ingredients needed for each recipe put together. Since this subscription is all about making my life easier I’d prefer to be able to just grab each recipe and put it in my refrigerator without any thought or effort. It’s not too big of a deal as I always have extra shopping bags so I gathered all the ingredients and put each recipe in a bag in my refrigerator. I really enjoy Blue Apron. If they start offering this in their packaging I’d super love them!
There were so many ingredients in this box I couldn’t possibly get them all on one photo. So I’m showing you each recipe card separately and the ingredients for it. Look at all the great groceries the I didn’t have to buy!
1. Cod with Pickled Grapes and Summer Succotash. I have to be honest the one true thing I don’t care for about Blue Apron is that they only offer 3 meals per week so you can’t choice your selections. It’s a bummer because hubby doesn’t eat fish or seafood. I understand they ship 3 meals per week, 1 beef, 1 chicken and 1 fish/seafood. So there’d be one meal he wouldn’t eat. Blue Apron is working towrd expanding and I will keep them on the radar for when they do. If you’re family likes all 3 meats Blue Apron is perfect for you!
2. Chicken Tikka Masala
3. Stuffed Squashes with Caesar Chicory Salad: